New: Human Solutions presents the first international body dimension portal
With “iSize”, apparel manufacturers can now interactively optimize ready-made tables of sizes and market shares.
21.04.2009Human Solutions presents iSize, the first international body dimension portal, at the IMB 2009 (www.i-size.net). With iSize, apparel manufacturers can check their ready-made tables and size-related market potential in realtime and interactively modify their size tables for all size categories. This enables them to increase their market shares in one or more export countries.
iSize encompasses international databases with all the relevant body dimensions for the manufacture of apparel or body-relevant products, plus a comprehensive function building kit for interactive evaluation.
“Customers only buy what suits them. Any company can increase its market share by modifying its garment cuts – and iSize shows quite plainly the correlation between fit and market success”, explained Dr. Andreas Seidl, Managing Director of the Human Solutions GmbH.
iSize starts with data pools from Germany, France, all of Eastern Europe, the Ukraine, Belarus, Austria (only menswear dimensions), Switzerland (only menswear dimensions), USA, China and Korea - and further data pools from other countries will be integrated within the next few months. The focus is on the main export countries of the apparel industry. Inputting their own tables of sizes enables companies to obtain a ranking of the most suitable export markets to which they could successfully introduce their products - and iSize also provides the percentage share of the sizes to be produced for the new export country. A company's own table of sizes can also be appropriately optimized for the new market - resulting in the expected market share being as large as possible.
With iSize, Human Solutions guarantees the highest level of quality in data analysis and processing. The data pools contain the most up-to-date body dimension surveys per country. Apparel manufacturers profit from the highest possible degree of accuracy and up to 140 different body dimensions in combination with selection criteria like gender, age group and (to some extent) socio-demographic information. A complex mathematical program for data processing guarantees that data from different sources will be compatible.
The iSize Portal is expected to be available from the third quarter of 2009. For enquiries and information about gaining access to the iSize Portal, please contact: firstname.lastname@example.org or www.i-size.net.
Full access to the results of the SizeGERMANY serial measurement program is possible for participants at www.sizegermany.de ( with similar portal functions ). Since we are extending the timeframe of our offer, participation is now possible until 30.9.2009 .
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