Jean Genie: ‘virtually’ trying on jeans
Human Solutions and Bodymetrics unveil solution that takes the hassle out, and puts the fun back, into jeans shopping.
21.04.2009no more endless trying on of jeans in a changing room….
Jeans are one of the most universal garments, but also one of the hardest garments for a shopper to find their ‘perfect fitting’ jean. On average a woman tries on 9 to 12 pairs of jeans in a changing room before they find a pair that they like.
Using a customer's 3D body-scan data, the ‘Virtual Try On’ solution by Human Solutions and Bodymetrics creates a personal avatar of the customer in just a few seconds. Then, customers can try-on Jeans, on their own body, ‘virtually’ without going into a changing room. This service gives an accurate picture on how a jean fits and ‘hangs on your body’; customers can see whether a garment is too-loose, too-tight or just a perfect-fit. It is a very realistic image of the garment, and a very realistic image of the customer with accurate measurements and accurate capture of body-shape.
The system is now in use at Selfridges, Oxford Street, London, one of the world’s most prestigious department stores. Apart from dramatically reducing the time a customer spends in finding their perfect-fit jeans, jeans that are featured on the system, on average, see a 19% increase in sales.
Bodymetrics also offers exclusive Made-to-Measure jeans at Selfridges based on the INTAILOR solution by Human Solutions. After the body-scan, the measurement data is automatically converted into data for the production of ‘patterns’ for made-to-measure jeans. Jeans can be ordered in a wide variety of luxurious denim fabrics, cuts (e.g. drain-pipe), rises (e.g. low-rise) and waist-bands (e.g. curved). Then, one can select pocket designs, thread and rivet colours, and add personal touches such as names and initials. After ordering, all data is transmitted directly to the systems of the manufacturer.