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Human Solutions expands its international sales activities

The Partner Management sector is really going places!! Human Solutions focusing increasingly on sales partners in non-European countries

Kaiserslautern, 7th June 2005 The Human Solutions Company of Kaiserslautern is expanding its international sales operations - to open up markets (especially in Asia), the company is focusing on experienced sales partners who are 'on site'. They will be managed by the new Partner Management sector headed by Bodo Badnowitz.

"We want to promote the internationalization of our sales activities. This applies to both our Ergonomics business field and to our Apparel solutions", said Dr. Andreas Seidl, Managing Director of the Human Solutions Company. "In America, we've had our own offices right on the spot in the 'Automobile Metropolis' of Detroit for the past 7 years. We intend to work together with partners on site to open up further, attractive markets."

Regional priorities will be set, but depending on the particular business field. Activities pertaining to RAMSIS, a standard solution for the automotive industry, are presently being concentrated on Asia, with the main focus on Japan, Korea, China and India. Brazil is also being given special attention. Italy, Turkey, China and India are the focus for the various solutions in the apparel sector.

"With our new sales partners, we intend to strengthen our presence in those countries where time and cultural differences hinder direct hands-on support from us here in Kaiserslautern", said Mr. Badnowitz, explaining one reason for the buzz of sales internationalization. "So, to gain new customers and also guarantee optimal support, we'll work closely with our partners on site. Market development plans and customer potential will be jointly determined and implemented into sales action. Our objective is long-term, close cooperation on which our customers can depend."

A short biography of Bodo Badnowitz

In his role as manager, Bodo Badnowitz (46) is responsible for international Partner Management at the Human Solutions Company. His objective is the setup of a sales network for strengthening sales activities in countries where optimal direct support and supervision are not possible.

Bodo Badnowitz was Director of Sales & Marketing with Pioneer Electronics Germany from 2002 until 2004. Upon completing his CCI professional training as an assistant business administrator at Bayer AG, he held various positions in Marketing and Sales between 1984 until 2002. Included among the business fields in which he was active were Graphic Systems, Digital Imaging and Consumer Imaging, the latter an internal position with Agfa- Gevaert. At that company, he held the positions of International Key Account Manager Graphic Systems, Marketing Manager D Graphic Systems and Retail General Manager Germany in Consumer Imaging.

Human Solutions GmbH

Human Solutions GmbH is a global software and system house with around 75 employees in Kaiserslautern, Germany and Detroit, USA. The company develops and sells hardware and software solutions for Body scanning, Ergonomics and Simulation applications. Human Solutions GmbH has over 300 customers, including famous names like DaimlerChrysler, BMW, Volkswagen, Airbus Industries, the German Federal Army, Karstadt, van Laack and many more.

Our Performance Spectrum: Ergonomics, Simulation and Body scanning

For the past 15 years, Human Solutions has offered solutions for the electronic acquisition of the measurement data and the simulation of human beings. Over 70% of all automotive manufacturers worldwide use the human model RAMSIS for the ergonomic calculation of movement sequences.

RETAILOR is a worldwide, unique data platform created to sell high quality menswear and ladies' wear through the retail trade. This innovative system links automatic body measurement, computer-supported product selection and immediate order dispatch in the most comfortable way imaginable. The retail trade can now offer customized clothing from well-known manufacturers at mass-produced prices - individualized, but without the effort of individual tailoring and at prices normally associated with ready-made clothing.

Press Contact:

Human Solutions GmbH

Alexandra long

Europaallee 10

67657 Kaiserslautern

Tel. 49 (0)631-303 5600

Fax 49 (0)631-303 5700

Press Contact

Eva Fröhlich
Phone: +49 (0)631 343 593 73