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A new kind of customized clothing

Karstadt decides on the 3D Bodyscanner from Human Solutions

Kaiserslautern, 05th November 2002 – Human Solutions GmbH of Kaiserslautern has added yet another famous customer to its star-studded list - Karstadt has commissioned the company to install 3D Bodyscanners in three of its stores in Bremen, Munich and Hamburg-Mönckeberg – this will enable customers to be measured digitally. Customized menswear is then manufactured from the data obtained. Karstadt is the second large chain store to install Human Solutions’ Bodyscanners – C&A were the first to adopt the MtM Shop customized tailoring of the future in their Hamburg store. This complete solution for the clothing trade, a worldwide first, is based on 3D BodyScanner and offers a direct link to the manufacturer - from automatic digital measurement and design to the cutter. A three-week long introductory test phase in Karstadt’s main store in Essen proved eminently successful, and the complete solution was subsequently installed in the three Karstadt stores.

The 3D Bodyscanner, installed in the shops where Karstadt’s top-quality brand YORN is sold, scans the customer's body by means of a laser in a contact-free process whose results are exact to the millimeter. This digital data enables the manufacture of individualized clothing and guarantees a perfect fit every time. The customer's personal measurements are transmitted to the manufacturer online. With the help of innovative manufacturing techniques, the items are then cut exactly according to the specifications and delivered to the customer in the form of customized clothing.

Challenges and possibilities in customized clothing manufacture

In the last few years, sales in the clothing trade have dropped sharply. The main reason for this is that the clothes just don't fit properly - 47.7% of clothing items do not fit at the first try-on. This in effect means yearly losses of €9.7 billion for the garment industry. However, the market itself has changed radically in the last decade. In 1975, people were spending 37 % of their income on clothes, while today that figure has been reduced to 29%. Customers are putting ever-increasing demands on their clothing. In addition to wanting perfect fit and top-quality, 37.1% of customers value individualized clothing.

Human Solutions is familiar with this problem. "Thanks to our solutions, it is now possible to manufacture clothes that fit immediately and are tailored in accordance with the customer's wishes," says Dr Andreas Seidl, Managing Director of the Human Solutions GmbH. "This guarantees improved customer satisfaction - customized clothing, with its prices that compare favorably to those of off-the-peg items, will soon make nerve-wracked consumers, expensive storage and complicated logistics a thing of the past".

Karstadt Warenhaus AG

Karstadt Warenhaus AG, Essen, is a company (100%) of the KarstadtQuelle AG with its headquarters in Essen. KarstadtQuelle AG is Europe's largest department store and mail order company. The concern achieved sales of more than €16.1 billion in business year 2001. Included among the concern’s business sectors are fixed retail, mail order commerce, services / tourism and real estate. At the last count in June 2002, KarstadtQuelle AG had around 105,000 employees. You can find out more at www.karstadtquelle.com

Human Solutions GmbH

Human Solutions GmbH is a globally active software and system house with around 70 employees based in Kaiserslautern, Germany and Detroit, USA. The company develops and markets hardware and software solutions for Bodyscanning, Ergonomics, and Simulation applications. Included among its 300-plus customers are well known names like DaimlerChrysler, BMW, Volkswagen and Airbus Industries, as well as the German Federal Army, the Hohensteiner Institute and C&A of Hamburg.

The former Human Solutions, a Division of tecmath AG of Kaiserslautern, split from its parent company in October 2002 (backdated to 1st February 2002). Human Solutions GmbH is now a completely independent company.

The world Of Human Solutions GmbH -Ergonomics, Simulation & Bodyscanning

Human Solutions has been offering solutions for the electronic measurement capture and simulation of human beings for the past 15 years. Over 70% of all automotive manufacturers worldwide use the human model RAMSIS for the ergonomic calculation of movement sequences.

A worldwide first was also created with the MtM Shop - the complete solution for high quality, customized menswear and ladies’ wear – from automatic measurement and design construction all the way to the cutting of the cloth. At the heart of this customer-individualized mass production process is the 3D Bodyscanner, which uses a laser to capture body measurements in a contact-free and lightning-fast procedure.

Pressekontakt:

Human Solutions GmbH

Alexandra Jäger

Europaallee 10

67657 Kaiserslautern

Tel. 49 (0)631-303-5616

Fax. 49 (0)631-303-5700

alexandra.jaeger@human-solutions.com

www.human-solutions.de

Maisberger & Partner

Pamela Sterff

Kirchenstraße 17c-d

81675 München

Tel. 49 (0)89-41 95 99-18

Fax. 49 (0)89-41 95 99-9818

pamela.sterff@maisberger.com

www.maisberger.com



Press Contact

Eva Fröhlich
Phone: +49 (0)631 343 593 73
presse@human-solutions.com