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Retailer's campaign for customized clothing line windsor. individual:

Clothing manufacturer visits selected individual retailers throughout Germany

Bielefeld, 16th February 2004 Exclusive clothing manufacturer Windsor GmbH of Bielefeld, Germany, takes its windsor. individual line into the world of customized clothing. The solutions of the HUMAN SOLUTIONS GmbH form the basis for this product line - customers are digitally measured by means of a 3D Body Scanner, while the platform RETAILOR enables the further processing of the acquired data, from ordering to delivery. Trying-on or slipping-in and out of various sizes are no longer necessary. In order to promote and further establish this futuristic concept at retailers, Windsor took its Roadshow to selected partners from April through December 2003.

The conclusion of the tour saw the company take an extremely positive view of the results - thanks to the live demonstration of the Body Scanner in the stores, new partners were gained for windsor. individual.

And in its own flagship store in Hamburg, Windsor uses a 3D Body Scanner - Human Solutions installed one there last month.

Windsor: Customized clothing based on solutions by Human Solutions

All the relevant measurements are captured in seconds: in the cabin, a 3D Body Scanner laser-scans the customer in a procedure that is contact-free and exact to the millimeter. The digital data acquired lay the foundation for the manufacture of individualized clothing and the guarantee of a good fit. In addition, RETAILOR supports the usual sales and advisory discussion between the trained sales person and the customer - the selection of cut, fabric, color and other details are demonstrated using the scanned, three-dimensional image of the customer. That helps the customer make his decisions more easily. Further trying-on or slipping on of various sizes can now be dispensed with, since the suit can be ordered immediately online thanks to the accuracy of the data. The result is a one-off product that matches the customer's wishes perfectly, is a perfect fit and costs only 20-30 percent more than that of a comparable standard Windsor suit.

Picture material can be supplied upon request.

Windsor GmbH

The Windsor GmbH (Company) started life in 1889 as a manufacturer of high quality business clothing for men. In 1960 the company, now operating for the first time under its present name, commenced specializing in the manufacture of men's suits and outer coats. 1977 saw the birth of the windsor. ladies' collection and in 1991 the license for the designer label Joop! Menswear was obtained and a young, casual, men's and ladies' collection was successfully introduced, which Windsor called clothcraft.

The 'windsor. individual' line offers gentlemen the possibility of having a garment manufactured by special request, in accordance with customer-individual sizes.

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Human Solutions GmbH

Human Solutions GmbH is a global software and system house with around 75 employees in Kaiserslautern, Germany and Detroit, USA. The company develops and sells hardware and software solutions for body scanning, ergonomics and simulation applications. Human Solutions GmbH has over 300 customers, including famous names like DaimlerChrysler, BMW, Volkswagen, Airbus Industries, the German Federal Army, Karstadt and C & A of Hamburg, windsor and van Laack.

Our Performance Spectrum: Ergonomics, Simulation and Body Scanning

For the past 15 years, Human Solutions has offered solutions for the capture of the electronic measurement data and the simulation of human beings. Over 70% of all automotive manufacturers worldwide use the human model RAMSIS for the ergonomic calculation of movement sequences.

RETAILOR is a worldwide, unique data platform created to sell high quality menswear and ladies' wear through the retail trade. The innovative system links automatic body measurement, computer-supported product selection and immediate order dispatch in the most comfortable way imaginable. The retail trade can now offer customized clothing from well-known manufacturers at mass-produced prices - individualized, but without the effort of individual tailoring and at prices normally associated with ready-made clothing.

Press Contact:

Human Solutions GmbH

Alexandra Kadel

Europaallee 10

67657 Kaiserslautern

Tel. 49 (0)631-303 5600

Fax. 49 (0)631-303 5700

Press Contact

Eva Fröhlich
Phone: +49 (0)631 343 593 73