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Traditional Munich clothier relies on high-tech from Kaiserslautern: Loden-Frey uses 3D Body Scanner for customized clothing production

The retailer now offers customized Windsor suits and van Laack shirts

Kaiserslautern, 17. August 2004 The Human Solutions GmbH of Kaiserslautern, Germany, has succeeded in gaining a further well-known retail partner in Loden-Frey: This clothier, long a tradition in Munich, now uses the 3D Body Scanner and the RETAILOR software solution for the production of customized clothing.

Anyone interested can now go along to the Loden-Frey store in Munich near the cathedral and get digitally measured for a perfectly-fitting suit from Windsor or an individually tailored shirt from van Laack. The data acquired is archived and is thus available for later purchases.

"The Body Scanner eliminates procedures that were time-consuming. This gives us more time to focus on our real task, which is what we do best - that of giving our customers professional, competent advice and guidance. We help our customers to create their own personal look from around 50 designs and 150 fabric samples", said Mr. Remberger, Head of Menswear Purchasing and Sales with Loden-Frey. "The tailored suit in classic elegance has always projected sheer individuality. To resist following the trend and nevertheless be modern - we see this as true luxury."

Loden-Frey

In 1842 this tradition-rich clothier was founded by Johann Georg Frey. The House of Loden-Frey is famous all over the world for its selection of traditional costumes and loden clothing: The son of the founder invented the first water-repelling loden overcoat. Today Loden-Frey offers international, high quality clothing for ladies and gentlemen who demand the best. The selection on offer ranges from young, trendy designer fashion like D&G and Burberry and diverse lines spanning Hugo and Etro to classics like Bogner, Windsor and van Laack. For the utmost in luxury for ladies, there are names like Max Mara, Escada and Gabriele Strehle, while gentlemen can spoil themselves with garments by Brioni, !, Cerruti, Baldessarini, Giorgio Armani, Regent and Ermenegildo Zegna.

You will find more information on this classic clothier at www.loden-frey.de

Human Solutions GmbH

The Human Solutions GmbH is a worldwide software and system house with around 75 employees in Kaiserslautern, Germany and Detroit, USA. The company develops and sells hardware and software solutions for body scanning, ergonomics and simulation applications. Human Solutions GmbH has over 300 customers, including famous names like DaimlerChrysler, BMW, Volkswagen, Airbus Industries, the German Federal Army, Karstadt and C & A of Hamburg, Windsor, van Laack and many more.

Our Performance Spectrum: Ergonomics, Simulation and Body Scanning

For the past 15 years, Human Solutions has offered solutions for the capture of the electronic measurement data and the simulation of human beings. Over 70% of all automotive manufacturers worldwide use the human model RAMSIS for the ergonomic calculation of movement sequences.

RETAILOR is a worldwide, unique data platform created to sell high quality menswear and ladies' wear through the retail trade. This innovative system links automated body measurement (using a 3D Body Scanner) with computer-supported product selection and immediate order dispatch - simply yet powerfully. Since the effort of cutting individual made-to-measure clothing no longer exists, the retail trade can offer customized clothing from renowned manufacturers at ready-made prices.

Press Contact:

Human Solutions GmbH

Alexandra Kadel

Europaallee 10

67657 Kaiserslautern

Tel. 49 (0)631-303 5600

Fax 49 (0)631-303 5700

alexandra.kadel@human-solutions.com

www.human-solutions.com

Press Contact

Eva Fröhlich
Phone: +49 (0)631 343 593 73
presse@human-solutions.com