Italy displays new dimensions
SizeITALY – the Italian serial measurement program
SizeITALY, the representative Italian serial measurement survey is a joint project of the Human Solutions Group, several partners from the Italian apparel industry and Sistemi Assyst, the Italian member of the Human Solutions Group on site in Lainate. Human Solutions is one of the world's leading manufacturers in body scanning.
Summary of the SizeITALY project
From August 2012 until the end of December 2013, the body dimensions of more than 6,000 men, women and children aged between 6 and 75 were acquired at 18 measuring sites throughout Italy. Measurement was carried out in four postures, one sitting and three standing. Cutting-edge 3D scanner technology was used for the procedure, which is contact-free.
An electronic twin (scan) of the participant based on a single cycle's measuring points – numbering around half a million – is created on the PC. 44 dimensions like height, chest and waist circumference were acquired from this twin for the apparel industry. The data acquired remains anonymous, but it does include socio-demographic information like gender and age ... and all of this data is available at anytime for additional analyses. Participating companies can use the Online Portal (portal.i-size.net) to access this wealth of data for target group and company-specific analyses.
Contact-free measurement in the 3D scanner.
The reasons behind the serial measurement survey
The body proportions of the Italian population have changed significantly in recent decades – on average, this generation is larger and taller than their parents and grandparents. The result is that more and more people find it difficult to find apparel with an optimal size & fit in the stores. The solution to this is a representative survey of current body measurements – exactly how it was tackled by Sistemi Assyst in the SizeITALY project, with the support of the apparel industry and retail trade.
The most important changes in body dimensions
"L´Italia si misura", the last serial measurement program in Italy, took place in 1990 and 1991. The following changes were determined In the female Italian population between the ages of 18 and 65 (compared to the average values of 1990/91):
The following changes were determined for the male population between 18 and 65, independent of ready-made sizes (in comparison to the "L´Italia si misura"). This also reflects a shift towards larger ready-made sizes in menswear.
The average Italian man:
height, chest and waist circumference and weight.
Implementation in the apparel industry
The companies from trade and industry involved in the SizeITALY project are currently reviewing the results of the serial measurement survey. The goal in future is to be able to offer consumers apparel with optimized size & fit.
Providing the data via the iSize portal
The results of SizeITALY are made available to participating companies using an Internet portal developed by the Human Solutions Group for company-specific evaluations. This provides maximum flexibility for dynamic analyses that can be adapted to individual customer profiles in terms of age, for example and other socio-demographic characteristics – ensuring that the SizeITALY partners possess a significant market advantage. The data in the portal is also protected against unauthorized access by a multi-stage backup process that ensures investment security for the participating companies.
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